CALIFORNIA
HAWAII
YACOUBIAN-HOBBS
VAYOTS DZOR, ARMENIA

After an unlikely meeting via email in 2003, and ensuing friendship, the Yacoubian brothers invited Paul to visit Armenia. Knowing vaguely of the region's winemaking history, and characteristically curious, Paul traveled with the Yacoubians in 2005, visiting six of the ten provinces, and experiencing first-hand the sheer potential of Armenia's winegrowing regions. 

“In early 2003, I ordered a pinot noir during a dinner with my wife. The amazing wine was a 2001 Paul Hobbs Pinot Noir Cuvée Agustina. In my enthusiasm, I wrote an email to the winery. Early the next morning, I discovered that Paul had responded to my email personally. The seeds of an unexpected, unlikely friendship had been sown.” - Viken Yacoubian 

Since the official establishment of the partnership in 2008, Paul travels with the Yacoubians several times annually to the Vayots Dzor to oversee the farming and winemaking employed to produce the Yacoubian-Hobbs wines. Together with their local team, they are introducing practices in the vineyard and winery to not only produce the highest quality wines, but to elevate the region as a whole. Honoring the history and potential of Armenian wine is a cornerstone of the collaboration. 

Their newly planted vineyards (in 2014) grow a stone’s throw away from the Areni-1 cave, the oldest known winery dating from over 6,000 years ago. With their local team, Paul and the Yacoubians are growing and crafting wines that confirm Armenia’s part not only in the ancient history of winemaking, but in its very relevant present and future among the great wine regions of the world. 

COUNTRY Armenia
REGION Vayots Dzor
APPELLATION(S)
PROPRIETORS
FOUNDED 2008
WINEMAKER
ANNUAL PRODUCTION
FARMING
(SUSTAINABLE, ORGANIC, BIODYNAMIC)
Conventional

A SENSE OF PLACE IN VAYOTS DZOR

After touring several of Armenia’s wine growing regions in 2005, Paul and the Yacoubians settled on the Vayots Dzor province to begin their exploration. With vineyards at elevations exceeding 5,000 feet, this mountainous region is one of Armenia’s most sparsely populated, and is home to only about 10% of the country’s vineyards. It is also home to the Areni-1 cave, site of the world’s oldest known proto-winery, dated to 4,100 BC. Here in the mountainous Vayots Dzor, extremely rocky soils of volcanic origin and limestone, and an extended growing season provide unique terroir for indigenous varieties such as the country’s emblematic red grape: areni.